5 Ways to Drive Sales For Your Online Store

For 2017 the challenge for online merchants is how to drive sales and keep customers coming back.

The demand for online buying continues to grow year on year. Online sales in the UK are expected to reach £89 billion. That’s a huge amount and customers want more.

So what’s the best strategies to get drive sales on your online store. We put together 5 ways you can implement straight away.

Make sure you have mobile strategy

For 2017 the challenge for online merchants is how to drive sales and keep customers coming back.

The demand for online buying continues to grow year on year. Online sales in the UK are expected to reach £89 billion. That’s a huge amount and customers want more.

So what’s the best strategies to get drive sales on your online store. We put together 5 ways you can implement straight away.

Customer love mobile

Desktop is losing the battle. Customers are increasingly using their mobile to shop on the go. If your online store does not have a version for mobile phones, you could be throwing money down the drain. According to IMRG Capgemini eRetail Sales Index, sales through mobile phones grew by 47%, year-on-year in December and accounted for 54% of all sales made via a mobile device.

So what does that mean? It means customers are now using the phone a lot more forgoing using desktops. Using a mobile phone has a different experience and it’s not enough to simply have a responsive website, you need a dedicated mobile site. This allows users to navigate your website easier and click the checkout button.

Make your mobile site trustworthy

As customers continue to use mobile phones to purchase items, one of the biggest barriers for customers is trust! Desktops win this one as consumers are more confident entering credit card details on their computer.

So, can they trust your site enough to enter the personal information and credit cards details. Help customers to trust your checkout process with signs and texts to reinforce the fact you take privacy seriously.

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How would you like to pay sir?

Providing customers with multiple ways to pay is important. Imagine going into a store and the cashier says they only accept cheques. You would look at them and say, this is a joke right. It’s the same with your online store. Always aim to provide multiple payments methods. Ok maybe cheques may not be a good idea online but you get the idea. Gone are the days where we could only rely on PayPal – thank God! There’s Stripe, Authorize.net, Braintree, 2Checkout just to name a few.

Do good and give something away!

Customers love giveaways. It’s always a good idea to run promotions and giveaways at the right time and after you have considered if the numbers add up. You can run a giveaway at specific times of the year.

Make it a big one, not just a free product but think much bigger. Could it be weekend away, a free trip or 1 night at a 5* hotel. You can’t customers to enter as this constitutes as gambling in the UK and you’ll require a gambling licence. With the right giveaway, you can build a customer list and then invite them to your store. Plus, remember it’s good to give!

Give customer more than just products

With competition continuing to grow, you’ve got find ways to get more customers interested in your brand. Offering customers information such as “How tos” and demos are brilliant ways to also give more to your customer. Now you to think out the box here. You can create helpful videos, or entertaining videos which could go viral on social media. Content marketing, as its known, can reach new customers in so many ways. As customer search on Google, You tube, Twitter the chances of them finding your content is increased dramatically.

Conclusion

So that’s it for now. Hopefully this will give you some ideas of how you can drive sales on your website. There are many more strategies but I think this is a good list to start with.

If you have some other great ways to drive sales, please do share. We always like to hear what you think so be sure to add tactics in the comments box below.